Abstract of Y. Wagner lecture

ACCESSIBLE BUSINESS FORUM

Y. Wagner

Access Israel

In the 11 years since its establishment, Access Israel has

revolutionized accessibility and quality of life to over 600,000 people

with disabilities, implementing unique models based on the idea that

all partners will enjoy the outcome of the project. We aim for a "winwin-

win" situation: A Win for the organization that is implementing our

accessibility model, a win for the disabled community and a win for

Access Israel org. In the last decade we promoted accessibility in

thousands of locations with the program called "Access Israel Badge".

In a country where there were no accessibility laws and standards, we

were able to convince businesses to upgrade accessibility using

professional accessibility consultants. Those who completed the

accessibility implementation process where issued an "Access Israel

Badge". By taking upon themselves this process, they earned the

potential to reach and serve more clients, especially disable clients,

their families and care givers. These businesses earned great PR,

customer's appreciation and more. In the last two years accessibility

legislation progressed and there are more accessibility professional

consultants to choose from. Due to this change Access Israel has

launched a new unique Model. "The Business Forum Promoting

Accessibility in Israel". We have been able to convince 33 leading

Israeli companies including Banks, Cellular companies, Gas

companies, Internet companies, Retail companies and Insurance

companies. All companies agreed to implement Access Israel's

Accessibility model aiming to change the organization's DNA to

"accessible DNA"– meaning that accessibility is a part of all aspects of

the company's activities. All the members of the Forum receive

consulting services tailored to the various units of the company

making sure that all products and services of the company will be

accessible and available to all clients including people with disabilities.